With a burning passion for playing with words, strong compositional and editing skills, he has an eye for creativity. He has worked for leading advertising agencies like NASH Advertising, Argus Advertising and BullsEye DDB. He has also tried his hands in marketing at LEO TV Network for a brief. Shaharyar had a successful stint at Express Tribune, writing for the newspaper, print and was part of the team that saw the launch of Tribune 24/7, Pakistan’s only English language news channel. He has also worked with some prestigious brands like Mountain Dew, Coldstone Creamery, Meezan Bank, Bank of Punjab, PSO, UBL, Stylo, Insignia, Zong and Engro. Recently, he was an integral part of the team that rebranded the website for Zong4G, Pakistan’s number one data network, devising content.